To increase website traffic is something that website owners always worry about. Of course these numbers are as important to online businesses. But what exactly is site traffic and what is with all the fuss and why it is important to increase website traffic?
Simply put, site traffic is the number of people visiting your site and the pages that they click on. Whenever one visits, their presence is recorded and any links they click on are monitored at the same time. Over time, these numbers add up which gives the owner an idea on just how many people drop by. In a sense, site traffic is a measure of the success of websites. There are few ways for your Website Traffic Analysis.
Tracking site traffic is done with help from a variety of tools. Free tools are available but the results gathered may need more interpretation. Still, there are plenty of companies willing to provide this kind of service.
Thankfully, there are plenty of ways to get more traffic for your site. Rapid Traffic Secrets contains some of the most effective methods that will get you into the fast track to success.
So get a move on and get started.
Method #1: Article Marketing
If you have a knack for writing, you can get the word out through article marketing. In simple terms, this involves coming up with informative text to catch your target market’s attention.
These are the customers that are most likely to need or want your products and services.
The key element to a successful article marketing campaign is information. When writing articles, you should come up with something that people will find useful.
Give out tips, hints, insider secrets and how-to guides among others. Instead of a chance encounter for your website, articles lead potential customers straight to it.
Articles may be written on a blog that is part of the business’ website. Alternatively, blogs may be set up as independent sites with links to the business’ website. An article should always include a link to your own site otherwise the whole exercise is pointless.
The best advantage offered by article marketing is that it drives qualified traffic to your site. More often than not, this leads to better conversion rates where people have a better chance of becoming a paying customer. It does not matter if you are running an eCommerce site or just a plain one. This method will work as effectively either way.
Setting up a blog is easy with sites such as WordPressand Blogger. You can use these platforms easily and set up a free account or download it on your computer. Alternatively, you can submit your work on article directories such as Ezine Articles,Squidooand eHowamong others.
Method #2: Pay-Per-Click Advertising
Getting noticed and publishing ads are intimately related. It is no surprised that turning to advertising gets your site more visitors. One of way of doing this is through pay-per-click advertising or PPC. This means ads are paid every time someone clicks on them.
PPC advertising is a cost-effective measure since it only requires you to spend money on a campaign which produces good results. So you get the word out and only pay if it works. It is as simple as that. Fees vary widely and depend on the agreement you make with your affiliates.
Ads appear on search engines and appear in one of two ways. First, sponsored matching allows ads to become visible to people who searched related terms. Second, ads may be displayed on other sites that receive a high volume of traffic. Be careful with which sites to publish though. You want an affiliate who can deliver and keeps a good online reputation.
Some of the best PPC providers include Google with its Google AdWordsplatform. It allows you to tap into the largest and most commonly used search engine in the world. Not to be outdone is YahooSearch Marketing.
These are the two biggest players in the industry who will get your business noticed in no time. Other players include Microsoft AdCenterand ABCSearch.
In searching for a PPC provider, you want to review all of its features before signing up. Do some research before launching your campaign. Soon enough, you will get your ad up and start seeing visitors by the boatload.
Method #3: Podcasting
Podcasting is a relatively new phenomenon which is steadily gaining ground to increase website traffic. It has become popular since 2004 and has not looked back since. A podcast is an audio or video file available online for syndication. What makes them stand out is that there is a service which lets users download once a new one is available.
One of the best things about podcasting is that anyone can get into it. Grab a microphone and the proper software and you are good to go. Adding these podcasts to RSS feeds gives wider distribution. Getting them on iTunes would be like hitting the site traffic lottery.
But what should you do with podcasts? It is up to you really. Ideally, your podcasts should stay informative and useful. Remember, people still go for value so that is what you should strive for.
Another thing that podcasting lets you do is reach people with mobile devices. Despite the name, podcasts are not exclusive to iPods and iPhones. Other MP3 players may be used to download and listen to them as well. This way, people on the go are able to hear what you have to say anytime and anywhere.
There are a few things you should know. Podcasts should be uploaded regularly to keep your viewers or listeners hooked. Unlike videos, these are usually longer as well. The average podcast takes between 20 and 60 minutes long.
Podcasts may be hosted by one of several service providers such as Libsyn,HipCastand GoDaddy. Other sites such as OurMediacan provide the same service as well.
Method #4: Video Marketing
Video marketing is the slightly older sibling of podcasting. Due to the medium they share, they are closely related as well. At its very core, video marketing involves the use of videos to sell products and services. It is a great method to use for reaching an audience who would have otherwise been missed.
Video marketing may be done in one of two ways. First, ads may be embedded within and existing video. This set-up often involves an ad running before the video’s content itself. Text ads may also appear on the bottom as the video plays. Second, ads may be shot and uploaded online as standalone videos to increase website traffic.
Once again, you want to use this medium to create insightful videos about the products you offer. Your business itself could also be the topic for the day. Whatever you do, make sure that your videos are useful for your target market. For instance, you can upload a video about nutrition if you have a site which specializes in baby food.
For better distribution, make your videos as entertaining as possible. This leaves a better impression for your viewers and creates better name recall. Still, you want to keep them informative at the same time. Keep your videos short and within three minutes. Upload them regularly and do not keep your subscribers waiting too long.
Get your thinking cap on and come up with a blog post that your target market will find helpful. You should know that you do not even have to have your own blog to do this method. Of course having an existing one does help a lot here to also increase website traffic.
Guest blogging is simply writing for someone else’s blog. The idea here is to upload content on their site for some back link included somewhere in the post. This link is placed at the resource box and can be used to direct traffic to your website or your own blog.
To do this, find a suitable blog which relates to your business and products. Contact its owner and see if he or she will allow you to write content for the site. In doing this, you want to be on top of your game.
Your article should be written with quality in mind to Increase website Traffic.
Of course do not forget to include links to your site. If you have your own blog, use this opportunity to bring home some of the site traffic. It is completely okay to promote your own blog or site as long as you keep your end of the bargain. In return, other people may guest blog on your site as well.
Various blogging platforms such as Blogger which is owned by Google are available. This platform already scores major props for Google search engines. Tumblr combines the best of a fully-functioning blog and Twitter updates. This works best for uploading images and video.
Hope the Article helps you understand better about your Website Traffic Analysis. Isn’t it?