It might seem like everyone’s got a blog going and living the influencer lifestyle. But, the reality is only a small number of those who try, make their blog a thriving success. You can have a broad blog niche or a very tight one – there’s no “wrong” niche
One reason for this is the niche they choose to blog about.
Basically, there are only a few selected Main Broad Markets about which people care the most.
- Health – people care about their health and being fit.
- Wealth – people want to make more money
- Fashion – People want to look good and be fashionable, be with the latest fashion trend
- Relationships – People Want good relationships
- Hobby – people want to learn a new hobby
- Technology – People want the latest gadgets which can do modern-day tasks easily.
- Pets – people want to have cute pets
- Where people spend money – people spend money on video games, Netflix, Entertainment, etc.
- Self Improvement – people buy self-help books, Self Help courses, people want to learn a new skill and improve themselves.
One quick glance shows an online world saturated with bloggers. They’re all competing for the same space.
- Beauty bloggers
- Interior bloggers
- Gaming bloggers
- Parent bloggers
There are thousands of people warring over the same blogging territory. This can make it harder for new bloggers to gain a foothold.
What Is A Niche?
Your niche is basically what your blog is about. It’s the type of information you offer to your audience, and what topics you cover. You can have a broad niche or a very tight one – there’s no “wrong” niche. Also you want to find what best fits with you, your personality and your passions.
You can even go further into these niches if you like – for example, you may only want to blog about football instead of sports in general. Perhaps you only want to blog about a certain team, or even a certain player. If you want to tighten down the cooking niche, you may want to blog only about meatless recipes if you’re a vegetarian. Or organic recipes, or even just juicing recipes. Your blog can be as loosely or as tightly niched as you want to make it.
So, how do you find what niche is right for you?
What Is Your Passion?
Everyone has things that they love. It may be collecting Wizard Of Oz memorabilia. Or may be gardening. It might be painting, or finding the best deals on discount furniture, or couponing. The list could go on. What do you love? What are you passionate about? Make a list of the things you really enjoy. Not the things you think you should enjoy, or the things you want to do at some point. What are the things that make you giddy? Do you love to craft? Do you love to make witty jokes about celebrities? Be creative. Dig deep.
Do You Have A Special Field Of Expertise?
Some people already have a field of expertise, such as being a doctor, a lawyer or just being really, really good at cooking Mexican dishes. What are the things you are good at, or the things you have certifications in? Is there anything that you are particularly knowledgeable about? Write down the things that you do well, even if you don’t particularly love them. This will give you a true scope of the possibilities for your blog, but chances are, you’re not going to choose something you have a lot of expertise in if you don’t love it too.
Why Do You Need To Define A Niche?
Identifying a niche is extremely important when zoning in on topics and choosing what you will blog about. If you simply say I am going to blog about travel, then you will be up against thousands of other people who blog about “travel”. But instead, if you chose a blog specifically about ‘travelling with a pet’ or ‘travelling in Italy’ you will probably have fewer competitors and a higher chance of getting your blog noticed and appearing in search results.
It is better to have 100 people who LOVE your blog, content and your brand than 1,000 people who feel indifferent about it. Having a clear and identifiable niche is one of the keys to building this highly engaged and passionate audience who are interested in the content you are creating and will come back time and time again to your blog and eventually become subscribers and customers.
How to start a niche blog
For beginner bloggers who don’t know much about setting up a site, here’s how to start a niche blog:
- Get a killer domain name – a domain name or your blog name (like www.themeisle.com) will cost you as low as $8 per year using Namecheap.
- Get reliable hosting – the server that gets your site live. You can choose Bluehost costing as low as $2.95 per month.
- Use a beginner-friendly blogging platform – WordPress (#1 blogging platform) for free.
Once you put it all together, it will be pretty simple to start your blog.
Starting a blog is one of the best ideas for making money online. All you need is finding the right niche to target. And to help you with that, we have created a handpicked list of five best blog niches in 2020.
Five of the best blog niches
There’s a host of potential blogging niches available for hobbyists and professionals alike. Many – if not all – of them can be profitable. High-quality content and strong Search Engine Optimization (SEO) are more critical for a blog’s success than a niche.
Even so, the blogging niches below tend to give adoptees a higher likelihood of being able to live comfortably off their blog’s revenue. We’ve compiled this list by looking into which niches tend to receive the most traffic and generate the most income.
Everyone eats, so naturally, food is a popular blogging topic. You can gain a fair amount of organic traffic through recipe posts, and you also have the potential to branch out into cookbooks and tutorials. Plus, according to income reports, there are plenty of food blogs raking in thousands each month:
You have an even better chance of crafting a successful blog if you choose to specialize in a particular diet. Vegan and vegetarian blogs, for example, have an easier time building a loyal audience than more generalized food blogs, as do blogs related to specific food allergies.
Fashion blogs are one of the most searched-for types of blogs on the web. Should you choose to start one, there’s a fairly good chance you’ll be able to bring in organic traffic fairly quickly since thousands of people are looking to follow new blogs in this niche:
There are also many opportunities for sponsorships since working with products is built into the subject matter. You could also easily expand your brand onto other platforms such as Instagram and YouTube, creating additional revenue streams.
3. Personal Finance
Managing your money can be pretty confusing, which might be why so many people turn to personal finance blogs for help. And, since they tend to be run by finance-savvy individuals, perhaps it’s not surprising that there are quite a few of these blogs making tens or even hundreds of thousands of dollars per month:
This is a niche that isn’t easy to just jump into. While you don’t necessarily need formal finance-related education, you’ll at least want to have a good handle on your own money, and tips and tricks you can share with readers.
The ‘lifestyle’ blogging niche is a bit of a catch-all. It only requires bloggers to write about their daily lives and related topics, so lifestyle blogs don’t always stick as closely to a single topic as those in some other niches. A popular sub-group is the infamous ‘Mommy Blog’:
An entire industry has sprung up around this niche, with vast opportunities for sponsorships and other monetization techniques. The biggest challenge will likely be finding ways to stand out from the crowd in order to gain the visibility needed to grow your readership.
As strange as it may initially seem to put “blogging” on a list of the best blog niches, blogging is actually a fairly popular topic for blogs. When you think about it though, it starts to make a little more sense. Most people get into blogging because they enjoy it, so it follows that they’d like to write about the subject as well:
Plus, when you’re already tapped into the blogging community, other blogs are an obvious resource for advice and news. This might help explain why there are blogs in this niche that see more than 100,000 visitors come in through organic search.
Choosing a niche for your blog can help it stay focused and relevant to your readers. However, for professional bloggers, the decision could also influence your income. Going into one of the more popular and profitable niches could make it easier to earn a living.