Wikipedia is the fifth most popular website in the world with more than 1.17 million websites linking into it after Google, Youtube, Facebook and Baidu (in ranking order) according to Alexa. Wikipedia is considered as a number one reference website for the marketers to get their brand and products listed. The exposure to large user base and Credibility of Information is what makes Wikipedia an important target for your Digital Branding.
1. How To Create A Wikipedia Page – Get Started With Your Account
Having an account with Wikipedia isn’t mandatory. But it is always advisable to have one before you edit or create your own page. The reason is, if you start editing without creating an account, then your IP will publicly viewable in the edit history.
Also, it doesn’t hold a good reputation with Wikipedia if you are anonymous. Wikipedia might block your IP if they find you are messing with other articles via editing.
To be on the safer and the credible side it is always advisable to have an account before you edit other articles or create your own article on Wikipedia.
2. Get promoted to an autoconfirmed user.
When you first join Wikipedia, you’ll see a box pop-up that reads, “Help improve Wikipedia” with a link to start editing an article:
Before creating your page, you’ll need to become an autoconfirmed user.
These are Wikipedia’s typical guidelines for an autoconfirmed user: “Although the precise requirements for autoconfirmed status vary according to circumstances, most English Wikipedia user accounts that are more than four days old and have made at least 10 edits (including deleted ones) are considered autoconfirmed.”
Here, you’ll need to practice patience — spend the first couple days once you open an account editing other people’s pages. Once you click “Edit a page”, there are links on the top right of every paragraph with the word “Edit”, so it shouldn’t be too time-consuming.
Once you’re autoconfirmed, proceed to the next step.
3. Create the page.
Now we’ve reached the most challenging part — creating the page.
First, go to Wikipedia’s “Writing an article” page. As you scroll down the page, you’ll see a blue button that reads, “Article wizard: an easy way to create articles.” Click this button (as long as you’re autoconfirmed):
Next, you’ll be redirected to Wikipedia’s Article Wizard. Here, you have two options — immediately begin creating your page by clicking “Next”, or practicing editing your page in Wikipedia’s sandbox, first.
For our purposes, we’ll click “Next”:
It’s important to note — since there’s likely no Wikipedia page already available for your company, you can include as much or as little information as you want. Additionally, you’ll want to structure the page for easy readability, featuring some of the most important and basic information (like what your company does), first.
For instance, take a look at how HubSpot’s Wikipedia page is structured:
The page starts with a two sentence overview of what HubSpot does, followed by a table of contents on the left, and a “fact sheet” on the right. Below the table of contents you’ll first find HubSpot’s history, followed by a description of HubSpot’s software and services.
On HubSpot’s Wikipedia page, the information that is above-the-fold is likely most useful for a new visitor who hasn’t heard of HubSpot before — a quick glance at the page can tell her, for instance, what HubSpot does, how much revenue HubSpot makes, what third-party sources such as Forbes say about HubSpot, and who HubSpot’s founders are.
While readers can continue scrolling for more product-specific information, it’s critical Wikipedia is mainly used as a broad brand awareness platform.
4. Search for your topic on Wikipedia
To make sure your work is original and first-time, do a quick search on Wikipedia page. Go to the search bar in right-hand top corner, and put in your company’s name, for example, ‘ACD Enterprise’ and see what pops up.Chances are you will not find any page of the similar name if you are writing about your company for the first time, which will allow you to use whatever information you see fit for the page. Additionally, you will not have to worry about the readers confusing your Wikipedia page with any other page.
This screenshot shows a search for ACD Enterprise, and there is no result of the same name.
5. Create the page
You can see in the previous screenshot that there is a link for ‘ask for the page to be created’ in the line where it says that such a page does not exist. From there you can directly go to this page where you will find links to create a new page for your company.
6. Go to the Wikipedia Article Wizard
When you click on the previous link, it will take you to this page where you will see the basic warnings and instructions that Wikipedia offers you before you create an article that has already been mentioned above.
To create your page, you have to click on the Wikipedia Article Wizard link right above the recently created article’s subheading.
7. The Wizard and the Sandbox
When you click on the Wizard link, it will give you two options – to start writing your page straightaway or to practice editing them in the Sandbox first.
For writing your page, you can either write your draft in your device’s text editor or write directly in the Article Wizard of Wikipedia. Here is a direct link to the Article Wizard page if you want to skip the previous steps.
8. Give citations
The numbers you see beside the texts of Wikipedia are references to the links from where you got your information. Do remember to put it right citations as this helps in building trust and authenticity with Wikipedia as well as your readers.
While creating your company page, definitely link your website as one of the citation references. Do not forget about other guest sites where you might be having backlinks to your website.
Citations give your Wikipedia page credibility and allow the reader to trust the information available on your page.
9. Submit your page for review
Once you are done with writing, submit your page for review. Wikipedia will check your article, and decide its notability whether it can be a topic for Wikipedia or not. If you pass the test, your article on your Company will be uploaded as a legitimate Wikipedia page on the site.
Everyone is internet savvy now a days. It is very crucial for an organization to keep up with increasing internet platforms and show their presence everywhere with the help of online marketing channels.
You might have a beautiful website, enticing social media pages on different types of social media in which you post images, videos, memes, articles etc on regular basis. You might be getting a lot of engagement on these platforms. But Wikipedia has its own weight age in the internet world.